![]() ![]() The NBC logo brings about the multi coloured patterns together to form a fan while providing the negative space to create the peacock icon, the whole design is tied together to form a brightly coloured peacock without implementing an actual drawing of a peacock. Examples of Closure Used In Real Life NBC Logo Use colour to add life & reinforce relationships between elements that will bring about effective closure to our designs.Ĭ3. Closure helps to decrease the complexity of the required elements by reducing elements to the fewest possible parts needed to fully complete an object. Humans have a tendency to perceive a set of individual elements as a single recognisable pattern. The consumers (us) can immediately see what they’re trying to sell to us as our attention is drawn to the largest visual (iPhone SE). The highlight (main hierarchy) is given to the flagship product that has been newly launched and placed in its own bracket. Proximity & Hierarchyįrom the Apple Singapore online store, we can clearly see the hierarchy of the webpage, the categories are grouped and placed in the top bracket to show the different types of products while be separated by the different thickness and colours of the webpage. Similar books are placed in the ‘Best Sellers in Books’ category while the rest of the books are separated to the right column, showing the differentiation in overall category. The books found in the Amazon store show groupings formed by the different rows and further divided by their segments. Bringing the focus to the Adidas name itself, the proximity it is placed in connection with the bars unifies the whole Adidas Brand Logo together. Furthermore with the angled shapes form and ends at a tip, the overall shape can be seen as a group. The 3 main bars form the iconic striped logo of Adidas but on their own, they would seem out of place. Examples of Proximity Used In Real Life By Grouping Proximity wins out over colour & shape because the groupings formed by proximity will still enable us to differentiate between groupings formed by other means. It helps us organise objects in relation to other objects. Overall the unique groupings and orientations of the lipsticks form a interesting scene that attracts the viewer.Įlements that are closer together are perceived to be more related than elements that are further apart. Another thing to note is the randomly placed lipsticks in each row that point in a different direction, they themselves will form their own disjointed groups in the rows. The many shades & hues of the lipsticks may seem to form their own unique groupings but due to their placement in rows, they all come together to form lines of neatly placed lipsticks that stand out in this commercial. Altogether as a whole in our minds, the grouped triangles form a shape of fangs in a mouth closing in on the cracker. The lone cracker is in the middle on its own group. ![]() The cheese triangles form 2 distinct groups that are spaced apart but are similar. Examples of Similarity Used In Real Life Print Advertisement We perceive with large red squares as one group & the single large white square as unrelated A2.
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